I’ve stayed up late tonight reading “Traction: Get a Grip on Your Business” by Gino Wockman. It’s awesome, and I’m very excited about implementing it in Quintify.

For a while now I’ve wanted us to build in a “business development” module into our Quintify business database software to go along with the CRM, project/task management, order fulfillment, invoicing/AR, marketing, CMS, etc. that we already include. I’m going to build Traction’s model into our own database system, and if it goes as well as I think it will, I’m going to talk to Gino’s company about us having a Traction-branded version of Quintify::Complete. (One nice thing about our code generator is that such stuff can get implemented pretty quickly. I’d also like to create an ActionCOACH-branded version using their business development model.)

I’ve heard the things in Traction before — from Michael Gerber, Reggie Shropshire, and others. But Traction really explains things in an easy-to-understand-and-implement way. Or perhaps I’ve been exposed to the concepts enough that they are finally taking root.