Quintified

(an email to my wife while she and the kids are spending a month of summer vacation with her parents in Texas)

One of the books I want to use my “reading coupons” for is “Thou Shall Prosper”. It’s by a Jewish Rabbi who discusses why, based on their world view, the Jewish people have historically done well financially.

A main idea in the book is that money made is a natural result of service to others given, in the idea of “I’ll give you my money if you do something for me that makes me better off.” Consequently, someone who isn’t making much money typically isn’t serving others well, in the sense of “value added”.

A metaphor the author uses is, “A dollar in your pocket is a certificate of appreciation that someone has given you for what you have done for them.”

Of course, there are major exceptions, such as missionaries in other parts of the world who are serving God through trying to serve the people there, and there are non-profits here that try to serve poor local populations, and kids’ allowances are given for other reasons, and governmental assistance, but 90% of the time in a free market economy, people make their money through serving others, either directly (e.g. Quintify and other small businesses) or indirectly (e..g. serving your boss while working for a large company that in turn serves a whole lot of people).

So in a sense, saying “I don’t want to make a lot of money” can mean “I don’t want to work harder or smarter and in so doing serve a lot more people.”

For me, for Quintify, this is a very direct thing. Quintify now is serving x people, and it is bringing in y revenue. But if we can get our systems into the hands of 1000x people, who are happily using it and are being blessed by it in a tangible way, Quintify will make 1000y revenue.  There’s no “corporate greed” in that at all — we have a great product, or rather have the potential to soon have a really great product, and we can offer that product at an extremely reasonable price and still make a good profit. If we can do that, money will flow, money which can then be put into use in generous ways or in creating ways to serve even more people.

And Quintify’s product is unique in that it allows its customers to much better serve their own customers, so there’s a multiplying effect.

There are hundreds of thousands of small businesses in this country which are struggling mightily, frustrated men and women who are trying to provide for their families, who are good at some skill or trade, but due to lack of experience and perspective don’t have a good business sense, and their lack of business sense and a business software system is greatly hampering their business, i.e., their ability to serve more people well. A Quintify database can do wonders in such situations, particularly as we develop our library of “how” and “why” to go along with the software and align ourselves with business coaches.

Of course, service to others in the fullest extent needs to have a spiritual component as well, and I need more spiritual ministry as well as increasing Quintify’s “material ministry”.

One small point in all of this: I’m not asking for your help directly with Quintify, but whenever you do work on stuff with me, such as testing Quintify::Business Coach, you are helping me with one of my major ministries, helping me to serve others better, and indirectly helping others serve their clients better.

Another small point in all of this: I have no desire for our kids to “do well in school and get a good job and make a lot of money.” I do though have a strong interest in them being able to serve a lot of people both spiritually and materially, and in them being able to provide for their families well (better than I’ve done for my own so far), and in them having options, e.g. the ability to live wherever they think God wants them to live and to do whatever God wants them to do. Again, it is God who provides as He guides, but He’s put us in a world where by default our financial means is directly correlated to our service to others.

So one of my pressing questions is, how can Quintify serve many more people? How can we get what is now significantly helping a relative few into the hands of the masses?

The vast majority of the paying work we do these days involves building, maintaining, and extending very highly customized systems for “small” multi-million dollar companies. Our code generator spits out “single tenant” systems — each client gets their own programming code base. This enables us to customize anything however the client wants to the extreme, since their system has its own programming code, but it makes it a bit of a pain to “back in” new features that we come up into preexisting systems. (Just a bit though.)

In addition to building these types of very highly customized systems for relatively larger companies, my dream and passion has been to provide the power, functionality, and flexibility of the database systems we offer our larger clients to small businesses everywhere. However, to be able to scale well in offering standardized products, our single-tenant model wasn’t ideal — if you have 10,000 customers using your product, you definitely don’t want to have to manage 10,000 copies of identical code, one for each one!

Tonight brought the “aha” that enabled me to enable multi-tenant in our products, and I tied that in to a “free trial signup” form so that people will be able to sign up and get their free trial without us having to do anything. With this automation we can offer our databases to even the smallest of companies at an very affordable price, and soon we’ll be doing just that. And then, for any company using one of our products that wants substantial customization, we’ll be able to do anything they want with their system by “popping it out” to single-tenant status. (Imagine the response you’d get asking Microsoft to customize one of their products just for you! This customization is our bread-and-butter.)

I’m excited!

Quintify Database Solutions creates custom databases for small- and medium-sized businesses.  Our web databases are used to run entire companies — CRM, marketing and sales, project/task management, order fulfillment, invoicing and payments, HR, time clock, and more. Our clients love having one system for everything instead of having to log into different systems for different functions, systems that don’t “talk to” each other.

In particular, we offer standard turn-key web database products that can then be customized to exactly meet our customers’ needs. In addition to our primary product, Quintify::Complete, we are also developing products for multiple niches, starting with business coaches.

The Value We Offer

Way too many small businesses encounter significant inefficiency and ineffectiveness due to lack of a proper information system. They try to keep things in MS Excel, or sticky notes, or file folders, or simply in their heads, and in so doing information and things-to-do fall through the cracks, and communication with their customers is problematic enough that they just don’t do it. Even those who realize they need a database shrink back from their own ignorance of such things or their fear that a proper database for their company would cost much, much more than they can afford.

Quintify’s primary product provides incredible database functionality to its customers for the cost of $55/month. Then, for those customers desiring customization, for an additional fee we can enhance their system to do whatever they’d like it to do.

For our “mass niche” products, we will provide (for example) business coaches a system that has been “pre-customized” based on best practices from close input from other business coaches. Then, again, these systems can be further customized according to each customer’s desires.

Our databases have already revolutionized organizations, and as we roll out to the masses, I believe we can revolutionize small business itself.

On Being Entrepreneurial

Quintify is committed to creating innovative new products and services to small- and medium-sized businesses in Wilmington and beyond.  By providing a low-cost solution with an incredible amount of functionality built-in, and then allowing customers to request enhancements in whatever ways they can imagine, we can offer phenomenal value at a cost structure that provides us a nice profit as well.

Our databases are web-based and have a sophisticated role-based permissions system built in, which will allow our customers to connect with their vendors, team members, and customers in new ways by allowing their partners to have log-in access to their systems, with them only being able to see what our customer wants them to be able to see and to be able to do only what our customer wants them to do. As the world becomes ever more connected through the power of the internet, our customers’ Quintify databases will be there to enable them to make the most of this.

Our Competitive Advantage

Our “secret sauce” provides us a significant competitive advantage.

Over the past several years I have built a “code generator”, a “program that writes programs”, that we call “wm”. Instead of creating a new database system from scratch, or even starting with something done in the past and having to rework it to meet new specs, we instead describe the database application in a set of config files. For example, a system’s “customer” config file tells what fields are used to describe a customer along with various behaviors for those fields, what other tables are linked to customers, any startup values that are needed, etc. Once all of the config files are ready, wm then uses those config files to build the entire system. Config files are reusable from one project/database instance to another, and many customization requests can be fulfilled by simply modifying the config file and then regenerating the code for that “thing”.

While I started working on code generation years ago to abstract out the repetitive aspects of web development, the main guts of wm were created during a massive project in which I did all of the programming migrating a 25-year-old, multi-million-dollar company off of its complete legacy system to a web-based one. (They subsequently entered their golden age.)  There is a lot of blood, sweat, and tears in wm in addition to the functionality that allows us to offer fully customizable, feature-rich, inexpensive products that should thrive even more during economic downturns due to the efficiency and effectiveness we increase.

wm has been used to create many different kinds of databases and is an incredibly flexible platform to build on. In a nutshell, Quintify exists to use the power of wm to revolutionize small businesses everywhere.

I guess I’ve drunk the IT Kool-Aid — hey, naive optimism fuels world change! — but I deeply believe that technology applied right can do wonders for the world, revolutionizing organizations and individuals. I’ve seen and experienced many situations in which a great database simply made people’s lives better and more prosperous in many senses of the word.

So, as I think about what I’d like to see Quintify do, I want no less than it to contribute to mass prosperity. That’s not a phrase that is used often — Google reports only 3,730 occurrences — but it inspires me deeply. As Quintify databases one day power a gazillion businesses, life will be more satisfying  and more rewarding and more free for business owners and employees alike — the masses will better prosper.

I wrote this back in 2005 but it still stirs and drives me today.

– The ubiquity of the web (connecting everyone to each other and to every thing)

– The power of the database (store, access, and process info)

– The cost structure of today’s technology (e.g., the LAMP platform (i.e., none of this has to cost that much))

to provide individuals and organizations WOW tools that

– allow them to do new things that enhance the quality of their lives

– allow them to automate the mundane in order to have more time for more worthwhile things

– connect them to others in new, novel ways

– allow them to capture, organize, search, and share their info and keep it as long as they want it

– quite simply: significantly enhance their lives